The hospitality and leisure industry has been at the forefront of digital transformation with technology, data, aggregators and fingertip searches changing the game in this sector forever. World-renowned brand names have digitalised their business models at an accelerated pace to remain relevant, while some of the largest hospitality and leisure organisations in the world today didn't exist a decade ago.

Both the gig economy and innovative new hospitality and leisure concepts, alongside the transparency of choice, have increased the ability and ease with which people can find what they’re looking to an unparalleled level.