As the world continues to digitise, a company’s' products and how they are experienced by its customers, more and more define the brand. As a function and a relatively new concept, Product can be highly ambiguous and sit outside of the high-technology industry. Marlin Hawk understands that the profile of a product leader is changing, away from the discrete and towards a more global, connective, and technically savvy executive. Chief Product Officers are rising to the top of companies across multiple industries, and Marlin Hawk is helping its clients with this ever-changing domain.