Case Study

Chief Product Officer

Bentonville, Arkansas, USA

The Brief

A Fortune 50 Global Retailer with substantial in-store footprint and high-growth digital and eCommerce segments was looking to bridge the gap between in-store and online products. The company retained Marlin Hawk to hire their first ever Chief Product Officer, a newly created role tasked with creating a true omnichannel experience.

Our Approach

Marlin Hawk targeted senior product executives with a focus on consumer technology leaders and candidates with deep digital product expertise. In addition to fully mapping the product and technology leadership of competitors, we targeted industry-leading companies renowned for their exceptional digital products and customer-centric outlook.

The Result

Our client hired a West-Coast based product leader from a Fortune 50 global bank. In addition to launching the firm’s digital banking product and interfacing with executive leadership, this candidate had deep experience in product design that distinguished them from other finalists.

The Impact

Our placement made an immediate impact by ensuring our client was one of the fastest retailers to adapt to COVID-19. In addition to finding innovative ways to meet customer needs and give back to the community, our placement quickly implemented critical automation solutions and forged partnerships with key agencies to streamline in-store and online purchasing.

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